Fast Messaging Solution Built for the News and Media Industry

Be the first to deliver timely and relevant content your audiences love and bring them back to your app or website.

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Omnichannel Messaging Improves News and Experiences

Media and entertainment companies prioritize speed and reliability because they benefit from being the first to alert users about important news and releases. Reaching out in multiple channels is a powerful way to boost engagement and improve retention. Email digests round up top stories for longer form asynchronous communications. Push notifications are real-time messages to keep users engaged on the latest developing stories and events. SMS is a powerful way to stand out by driving subscription offers and spurring your readers to action. For mobile apps, in-app messaging to all your active users has been a powerful driver to educate users about app functionality and announce important stories. OneSignal is the best partner for media and entertainment companies to deliver relevant messages across channels to maximize your audience engagement and loyalty.

Grow and Retain Your Audience

Each visitor has the potential to turn into a paying subscriber. Your audience has different communications preferences, so you should hone your multi-channel marketing strategy to give them every opportunity to opt-in to communication and become more engaged with your brand. Add an effective category prompt so your users can directly opt in to receive content about the topics they care about and you can easily deliver personalized experiences. Effectively retarget your audience and bring them back to your site without having to spend more on advertising.

Reliably Deliver Content At Scale

Deliver important topical content to millions of subscribers in real-time. Establish yourself as the trusted source so your audience turns to you for important topics such as sports, politics, economy, technology, world events, and more. Localize your notifications to support your global audience and keep them up-to-date with evolving news and developing stories in their preferred language.

From our State of Customer Engagement report, notifications using localization have a 160% higher engagement rate than notifications that don't.

Increase Sessions and DAU/MAU

More and more companies recognize the importance of messaging in driving traffic and the potential to reach wider audiences than print or even their websites. Send breaking news, announce updates in topics you know your audience cares about, deliver sports updates, and more. Encourage your readers to share news with their network to build a loyal audience, and send a thank you message when they do. Directly link to specific pages so your audience lands exactly where you want them to on your website or app.

Drive Revenue and In-app Purchases

Messaging directly increases revenue from digital advertising and affiliate partnerships by increasing visits and ad impressions. Send ticket and merchandise promotions to fans and monetize high-traffic eCommerce events such as Black Friday and Cyber Monday. Notify your audience about new content, such as shows or podcast episodes. Investing in retention also helps improve your customer acquisition ROI and can decrease your acquisition spend.

Improve Your Subscription Strategy

Content providers are increasingly requiring digital subscriptions and memberships. Messaging is effective in alerting your audience to available trials or reminding them about expiring offers to motivate them to purchase. Send an upgrade promo or discount when your audience runs out of allowed free articles or hits a gated paywall. You can also upsell existing subscribers by cross-promoting other products or bundles to diversify your digital revenue. Automate personalized messaging workflows with Journeys to continually drive revenue.

Onboard Your Readers to Success

Customize the content experience for your audience and only send them the news they care about. For companies that offer paid products, set up personalized nurture flows based on your users’ behaviors educating them on how to get the most out of their subscription. Use an in-app message to reach all active readers and educate them about how opting in to notifications improves their user experience.

OneSignal had all the features we needed out of the box, could deliver messages across both web and mobile, and presented a leaner workflow. It was a no brainer.
Andrew Baltazar

Director of Product, Engagement, and Apps, Tribune Publishing Company

Boost Message Engagement

Personalize your messaging by referring to your users’ favorite sports teams, such as notifying them about score updates and player developments. If your site or app allows comments, strengthen your community by notifying your reader when someone interacts with their comment. Use rich media to make your messages engaging, including using images, gifs, sounds, and videos when relevant. Improve open rates with flexible delivery options, including Intelligent Delivery, which increases open rates by 23%. Gather data-driven insights by A/B testing different elements to optimize your messaging for higher engagement.

Reach the Right Audience

Your audience cares about different topics, so it’s important to curate the right content for a better messaging experience. Set up auto-segmentation that will tag your readers with the topics they care about. Create targeted audience Segments with filters, data tags, and location data to improve open rates by 50%. Automate API-triggered transactional notifications to alert your audience about account updates.

Analyze Performance & Build on Your Success

Analytics are important to understand how your messaging strategy impacts your bottom line. Set up Outcome tracking to monitor all the user behaviors and events you care about, without paying more for a third-party provider. You can also analyze Outcomes using multiple attribution methods, so you know what actions occurred as a direct or indirect result of your messaging campaigns. Calculate metrics with Confirmed Delivery data, which reports successful delivery to the end user, so you can gain a more accurate understanding of audience engagement.

Unify Your Tech Stack & Enrich Your Messaging

OneSignal integrates with leading analytics, CMS, eCommerce, and marketing automation solutions including Google Analytics, HubSpot, Shopify, WordPress, and many more. Create targeted funnels and audiences by linking your OneSignal account with Mixpanel, Segment, Amplitude, and more. You can also share message performance data with other analytics providers you use to gain a more holistic understanding of the factors and channels that move the needle for your company.