Re-engage Customers with Real-Time Web Push Notifications

Build stronger, more valuable customer relationships with desktop and browser notifications.

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Trust the Market Leader in Web Push

We're the top-rated market leader, hands down. Enhance your customer engagement strategy by bringing users back to your site, even while they’re looking at other sites. Visitors can subscribe to web push notifications with just one click — there's no need to enter personal information. Studies have shown that web push notifications earn thirty times higher conversion rates than email.

Vapronix cut their customer acquisition cost by 30% after leveraging OneSignal Web Push.

Common Browser Push Use Cases

New Blog Post

Automate your messages to trigger when you publish new content and tailor each notification based on the preferences of your target audience. OneSignal is the #1 WordPress push notification service — simply install the plugin and start sending notifications.

Abandoned Cart Reminder

Reduce cart abandonment by sending a friendly reminder when someone adds an item to their cart but forgets to checkout.

Mentions & Followers

Automate messages to appear when your user gets a new follower, direct message, or upvote.


Spike conversion by sharing a limited-time promotion or new product announcement.

Fast Setup and Time to Value

Create dynamic messaging workflows with our Journeys builder and save time and resources with automation. Our pre-built SDKs do all the heavy lifting for you, so you can get set up and send your first web push notification in minutes — without any unnecessary onboarding fees or delays.

Leveraging OneSignal’s SDK to send personalized push notifications, Radio Free Europe saw a 35% increase in opt-in rates across their web and mobile sites.

Our platform supports sending desktop push notifications and browser notifications via Google Chrome, Safari, Firefox, and more.

Learn More About Web Browsers We Support

Increase Your Subscribers with Customizable Prompts

OneSignal offers a variety of user-friendly prompting options that lead to higher opt-in rates than the native prompt. Our visible bell prompt makes it easy for your website visitors to opt in and control their preference settings. Easily capture valuable first-party data with a slide prompt in a no-code way, or create your own custom prompt.

With OneSignal’s slide-down prompt, Tribune Publishing saw a 500% growth in Web Push opt-in rates after 90 days.

Smarter Prompting at the Right Time

Timing matters. Improve your opt-in rates by asking for permissions after your users see some value from your site, rather than immediately. Trigger the permission prompt based on the number of page views or seconds spent on a page (or both).

Common Web Push FAQs

Yes! Web push notifications provide a convenient way to communicate with your audience and bring them back to your website. They have an estimated 80 percent market reach and typically earn 50 percent greater open rates than email. By automating these messages, you can help encourage engagement and conversions at scale. In short, web notifications are a great way to build better customer relationships and loyalty with little effort, which is why they're used by so many eCommerce and media companies.

Web push notifications can help engage your audience while they're browsing your site or after they've left your site as long as they still have their browser open, which makes them a powerful engagement tool. In addition, web push notifications are also supported on mobile devices, so they are a valuable channel to encourage both mobile and web engagement.

Web push notifications have a high opt-in rate and offer a more immediate method than email to promote real-time engagement. They have been shown to help drive traffic to websites, increase conversions, nurture customer loyalty, boost subscribers, and recover lost revenue.

Web push notifications, or browser notifications, are sent to a users device (desktop, tablet, or smartphone) via their website browser. Any company with a website can send a web push notification after taking a few simple steps to integrate with a web push service. Most companies leverage a third-party notification provider to quickly add these capabilities to their site and provide a reliable infrastructure to manage, optimize, and scale their messaging strategy. Learn more about how web push notifications work.

Not with OneSignal! You can get started using our web push notification tool for free or upgrade to our Growth or Enterprise plans to unlock additional channels and features. Simply create a free account to get started or check out our pricing page to find out what plan type makes the most sense for your business.

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Customer-Facing Teams Love OneSignal

Hear what they have to say about us.

“Browser notifications are an extremely effective way to bring people back. We use them to tell our community the moment a notable product launches and when users are mentioned in comments.”


Additional pageviews after 4 years

"We've managed to bring back tens of thousands of users to our website, generating some additional 1.5 million pageviews over the past four years."

“From notifications on desktop browsers to targeted deep-links into our SportsWire app, OneSignal has made engaging our readers fast, simple, and effective.”


of OneSignal users say using OneSignal is easier than their previous messaging platform.

“OneSignal had all the features we needed out of the box, could deliver messages across both web and mobile, and presented a leaner workflow. It was a no brainer.”


Increase in engagement

"OneSignal has helped us reach our online customers through push and in-app messages. Engagement has increase at least 100% since we started."

“To be able to reach out to people who have come and played and let them know about the new updates, that’s probably one of the biggest things that we're using OneSignal for.”


Average increase in ability to engage audience using OneSignal reported across survey respondents.

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